CrossROADS is designed for the quilting and sewing industry to start the year with purpose. More than booth space, this is a business platform where brands can write orders, build relationships, launch products, meet retailers, connect with designers and media, and shape the conversation for the year ahead.
Fabric manufacturers, machine companies, notions brands, pattern companies, service providers, distributors, and emerging brands ready to be part of the 2027 conversation.
A great product is only the beginning. Successful wholesaling also depends on clear presentation, strong planning, retail-ready packaging, and a solid understanding of what stores need. CrossROADS offers resources designed to help brands strengthen their wholesale approach, communicate more effectively, and build better partnerships with retailers.
In our Planograms 101 webinar, we explored how planograms help brands present products in a way that is clearer, more strategic, and more useful for retailers. Attendees learned why planograms matter, what makes them effective, and how better product presentation can support stronger wholesale relationships and sell-through at store level.
In this webinar, we explored the fundamentals of wholesale for pattern designers, including pricing, packaging, retail readiness, and how to present products in a way that works well for shops. The session was designed to give designers a clearer picture of how to build stronger wholesale partnerships and create patterns that are easier for retailers to stock and sell.
